During the mid-2000s when the coffee price collapsed, the CAN researchers broadened their aims to include achieving higher price returns for the growers' coffee beans.
As a result of this, CAN is now extending its sales channels, and asked if I would be willing to taste and review a sample of their coffee. A review is coming soon. (See review here: Review of CAN Light Roast beans)
The relationship between CAN and the coffee growers first started with Ph.D. student researchers in agroecology who were doing their research between 2002 - 2007. Starting in 2005, in the depths of the coffee crisis, the CAN researchers began to look at how Fair Trade helped farmers and their families get through the crisis, and set out to help make improvements to the FT model. One idea was to have the coffee served at U.C. Santa Cruz in the Dining Halls, and through a relationship that one researcher had with the owners of the Santa Cruz Coffee Roasting Co., the students managed to contract an importer to ship the coffee, and SCCR roasted it. The coffee was delivered to the university starting in 2006.
Originally the idea was simply to help the specific farmers who had helped by participating in the studies and research. But then some students started to sell the coffee at the local Santa Cruz Farmers' Market, among other places. Then some started to send some home to their parents, or their parents would want to buy the coffee when they came to visit the campus.
From there the model grew, and after about 5 or 6 years of developing various sales channels, CAN has grown to the extent of distributing 7,500 lbs of coffee a year, and is now hoping to be in a position sometime to purchase the entire production of the San Ramon co-operative at the CAN price. This would be a major jump in income for the farmers who don't always get the FT price for every last pound they have grown, even though they have paid to have their entire co-op FT certified.
CAN's goal is to have a relationship-based model that goes beyond Fair Trade, into relationships and research-backed data that measures the true impacts on the community.
Through a grant received from Green Mountain Coffee Roasters, CAN is currently working with communities that GMCR sources coffee from, including the Union of Cooperatives San Ramon in Nicaragua (where AgroEco Coffee comes from). CAN has moved beyond collecting research data on the farms and the communities, into initiatives that help make real and measurable changes in the coffee-farming communities. These changes are intended to increase resiliency to future coffee crises by diversifying livelihood strategies, maintaining youth in the community by creating a local economy, and maintaining food sovereignty by ensuring a system of local food supply.
I asked the people at CAN if they could help me understand the main differences between Fair Trade coffee and CAN coffee. Marketing Coordinator, Daniel Fuentes, provided the following bullet points for me.
- The farmers do not have to pay to be an AgroEco partner
- Prices are decided through dialogue, and take into consideration the cost of production, yields, market price, and local cost of living - The AgroEco minimum price is $2.00/lb green bean, and generally we agree to pay 20% over other FT offers the co-op receives
- The "certification" process is done by university researchers who then train high-school to college-aged youth to continue data updates
- The cooperative is required to be FT certified, but not organic certified - the reason being that organic fertilizers are not available in sufficient volume to meet the needs of the growers
- Our emphasis is on agroecology, which means diversifying the coffee shade trees, providing migratory bird habitat, and growing other food crops for household consumption
- Farmers are allowed to use fertilizers, but not toxic pesticides, herbicides, fungicides, or miticides
- All weeding is done by hand
For a review of CAN light roast beans from the San Juan Cooperative in Nicaragua and how to buy them, see this post: Review of CAN Light Roast beans
CAN Reading Resources:
CAN Receives Two Year Grant
Food Security and Sovereignty Best Practices Guide Published
CAN Nicaragua Scholarship Program sends rural community organizers to school
Nicaragua Food Sovereignty Forum Summary Available
Policy Brief
